Case Study

High-End Construction & Renovation

Intent

Platinum Renovations & Contracting was growing, and fast. Previously only a boutique renovation company, they were now expanding into home building as well. It was time for a rebrand that maintained a boutique aesthetic.

Solution

First they shortened the name to Platinum Contracting. The rebranding included messaging that lets their target market know Platinum can handle everything from a simple bathroom renovation to a full house build. They wanted to let people know that what set themselves apart was dealing with clients directly––the decision makers are answering the phones––and offering top notch customer service.

Result

Using the new website in their applications, Platinum Contracting was able to receive award nominations and association accreditations. They have been consistently booked from a year to 18 months in advance.

Logos

Platinum Contracting already had a logo. I simply gave it a bit of tightening up and offered a horizontally formatted version for them. They also required a logo for a subsidiary company that handled interior and exterior painting.

Digital

When I started discussing the new Platinum Contracting website, it was apparent they wanted to set themselves apart from others in the field within the digital realm, just as they have with the work they’ve done for their clients.

When one first lands on the home page, scroll-dependent content creates an engaging experience that immediately invokes a sophisticated impression. The site doesn’t just revolve around the company itself, but also acts as an informative resource for those thinking about renovation and construction.

*Note: The site in the link above is the one I built for them. They’ve since had a new site built.

Information Guide

Platinum Contracting had customer facing documentation offering a bit of insight into what to expect when working with them, and some helpful information about material suppliers. They wanted a visually compelling way of presenting the document itself, and offer their clients a way to keep all hardcopy documentation together during the course of a project. For this purpose I produced two different presentation folders, into which I placed the newly redesigned, renamed five-page General Information Guide.

Also designed was a fence banner to promote the business while they’re onsite.