Case Study

Brazilian Jiu Jitsu Apparel Suitable For a Superhero

Intent

Fusion Fight Gear is “Where the worlds of Fitness/BJJ (Brazilian Ju Jitsu) apparel and your favourite officially licensed pop-culture brands meet.” I was approached to design a new men’s rashguard top using Warner Bros. comic artwork.

Solution

I was thrilled to be working with fully licensed Warner Bros. artwork, but absolutely overwhelmed with the possibilities when faced with the entire iconic library.

A theme based on 2003’s Batman Hush storyline, featuring the artwork of Jim Lee, was eventually chosen.

Result

After the garment production, this design sold well enough that they had to produce additional runs. It’s currently sold out.
See the finished product here.

Rash Guard Apparel

During the course of a 17-year relationship with Pace, I designed and built all four of their websites for their Canadian market. The current Pace Solutions website was built to stand out in their industry by presenting visitors with clean design and comprehensive information and a consistent brand journey and easily navigable user flow. From the curated dropdown menus to mini case studies for every service and product, each element is unique and deliberate; aimed at enhancing customer discovery and encouraging contact.

The SEO efforts allowed Pace to analyze how its users interacted with their websites, then tailor their marketing efforts based on this data. Ongoing site optimization efforts ensured the code behind the website was always healthy and up to date.

Additional digital work included social media branding packages and post templates, and various landing pages.